Alvarium Beer Company required a label for their Pumpkin Spice Latte Ale, Wicked Basic. The goal was to capture the essence of "basic" fall elements — like UGG boots and pumpkin-spiced lattes — while also incorporating a spooky Halloween theme.
I began the process by creating concept sketches using a Wacom tablet and Adobe Illustrator. Once the client selected their preferred concept, I moved forward with an initial draft, incorporating feedback to meet their expectations. This project allowed me to tap into my illustration skills while working independently to produce a design that was fully my own, from concept to final deliverable.
In addition to designing the label, I had the opportunity to give creative direction for the photoshoot of the final product. Completing this project was not only exciting but also helped me refine my time management skills, as I took full responsibility for delivering a polished and on-brand final result.
