The Pinpoint website was brought to life through a truly collaborative process that combined thoughtful design, strategic content, and seamless teamwork. I started by creating detailed wireframes in Figma, carefully mapping out the structure and visual elements to guide our web developer through the design vision. This step ensured that every aspect of the site’s layout aligned with Pinpoint’s brand guidelines, creating a cohesive and intuitive user experience.

Working closely with our developer, we refined the homepage, interior pages, and project pages to maintain a consistent flow and balance aesthetics with functionality. I designed and curated all project pages, selecting and organizing images to best represent Pinpoint’s work. Our internal copywriter and marketing manager provided invaluable input, collaborating on content and refining messaging to complement the design.

From initial wireframes to the final live site, this project was a testament to the power of teamwork. By blending design, development, and content strategy, we created a polished, dynamic website that authentically showcases Pinpoint’s brand and portfolio.