This whiskey sampling bar for Crown Royal the iHeart Country Music Festival, blended creativity, technical skill, and effective team collaboration. We began by crafting a mood board to define the visual direction and mood, ensuring that all design elements aligned with the Crown Royal brand’s identity. From there, I developed intricate 3D renders to bring the concept to life, illustrating the design intent down to the finest details.
Working closely with the fabrication team at Pinpoint, we ensured that every element of the design was both visually compelling and feasible for production. The seamless collaboration between design, project management, and fabrication was key to executing this project successfully. Each team member contributed their expertise, and the production files I created ensured the fabrication process ran smoothly. The final product was not only on-brand but also impactful in its physical form, enhancing the experience at the festival.
