The Fortuna Paint Co. logo was a freelance project that allowed for a highly personalized and thorough design process. To begin, I sent my client a detailed Q&A, which provided me with essential insights into their vision, values, and the essence they wanted the brand to convey. Armed with this information, I began the logo design process, exploring various ideas through rounds of sketches to ensure the final design captured the spirit of the brand.
Once the sketches were refined, I presented the final design to my client, who was extremely pleased with the outcome. To elevate the presentation, I created mockups and showcased various logo application methods, allowing my client to visualize how the logo would appear across different mediums. This thoughtful, strategic presentation not only helped my client see the logo in context but also solidified the design’s impact and versatility.
